The perfect first step to reducing churn

Every cancellation
has a story

Stripe tells you a subscription was cancelled. ByeWhy tells you why. Install in one click, and every cancelled customer gets a short, branded survey automatically. Collect real, specific reasons instead of Stripe's generic cancellation categories.

Free to start. Nothing to build. Results live in the Stripe dashboard you already use.

$0 To install and start collecting
1-click Stripe install
Automatic Survey delivery
$100 Hard monthly cap, ever
0 New tools to learn
🛡️

Zero risk to try

No monthly fee, no payment method required at install, and your first 3 completed surveys every month are free forever. Most small teams pay nothing, ever.

🎯

Signal, not guesswork

"Too expensive" and "no longer needed" tell you nothing. ByeWhy asks the follow-up questions that actually explain churn and lets you act on it.

⚡

Fits the workflow you have

No dashboard to log into, no integration to maintain. ByeWhy lives inside Stripe, next to the subscriptions and customers it's already reporting on.

Capture, understand, and act

Turn subscription cancellations into retention opportunities.

Capture

Automatic churn surveys

Surveys go out automatically when a subscription is cancelled. Configurable delay and reminder schedule keep response rates high.

Understand

Why they really left

Ask primary reason, missing features, likelihood to return, and more. Custom questions let you dig into what matters for your business.

Act

Feed insights into retention

Responses flow into your Stripe dashboard and API. Spot trends, prioritize product improvements, and reach out to win-back prospects.

ByeWhy churn dashboard inside Stripe

Everything you need, none of the setup

From branded surveys to trend charts, CSV export, and a full REST API. ByeWhy ships with everything a churn program needs, included at every volume.

📧

Branded survey emails

Automatic, professional surveys sent right after a customer cancels — themed with your logo and colors.

❓

Custom questions

Enable or disable preset questions, or add up to 5 of your own to dig into what matters for your business.

📊

Trend charts and analytics

Response rate, invited vs. responded, and churn trends over time visualized right on the Stripe subscriptions page.

📥

One-click CSV export

Export every response, filtered by product or date range, for spreadsheets or your favorite BI tool.

🔌

REST API

Pull responses and recipients programmatically into your CRM, warehouse, or internal dashboards.

✉️

Customizable email settings

Set the sender name, subject line, and reply-to address so surveys sound like they came from you.

🎁

Promo code incentives

Attach a Stripe promotion code to your survey to boost response rates and open the door to a win-back.

📬

Bounce visibility

See bounced or invalid emails, kept out of your billing so you never pay for a survey that never arrived.

Pricing that scales with you

You get 3 free completed surveys every month, then it's $1 per completed survey, capped at $100/month.

No plans to pick, no base fee, ever.

Some examples:

Small business

$0 / month
10 cancellations, 3 respond
  • Every cancelled customer surveyed
  • 3 completed responses, all free`
  • Full dashboard and API access

Most small teams never pay a cent. The free tier resets every calendar month.

Growing business

~$17 / month
50 cancellations, 20 respond
  • First 3 responses free
  • 17 more responses × $1
  • Same features, same dashboard

You only ever pay for completed responses. Never for surveys sent but ignored, or for bounced emails.

Large business

$100 / month cap
Hundreds of cancellations
  • Billing stops dead at $100
  • Surveys keep sending past the cap
  • Responses keep flowing in, free

No runaway bill. Even at high volume, ByeWhy never costs more than $100/month.

How billing actually works

  • Automatic churn survey delivery on every cancellation
  • 10 preset questions, plus up to 5 custom ones
  • CSV export, REST API, and charts included at every volume
  • Customizable sender name, subject line, and reply-to
  • Bounced and unanswered surveys never count toward billing
  • No payment method required to install and start collecting

Add a payment method any time via Stripe's Billing Portal. Survey emails pause until you do, but every response you already have stays visible in your dashboard.

Install in Stripe — it's free to start

Ready to understand why they left?

Reducing churn starts with knowing why it's happening. Add ByeWhy to your Stripe account in one click — no charge to install, no charge for your first 3 responses every month, and never more than $100 after that.

Install ByeWhy in Stripe